"manly" cupcakes??? bahaha LAME

there's a cupcake place making news out of nyc. and no it's not magnolia (which i still NEEEED to visit). it's butch bakery ny, and their goal is to add a masculine aesthetic to cupcakes.

(photo from their website)

i'm all for finding ur niche and specializing in things. but cupcakes for men?? that's a bit redonk.

all that this company is doing is simply putting printed chocolate discs on top of cupcakes and calling them "manly" and unique. while some of their flavors do sound kind of cool ie their beer run (chocolate and beer-infused cake w/ a beer buttercream topped w/ crushed pretzels) and driller (maple cake w/ milk choclate ganache and bacon bits), the rest of them i've seen at other cupcake shops. (and uhh irish carbomb cupcakes rock both of those!) it just seems like their focus is on their brand and packaging. and when it comes to food -- these are stupid and usually are indication that it's a waste of money.

in case you're wondering, these cupcakes cost $56 for a dozen with shipping! THAT'S ALMOST $5 A CUPCAKE, PEOPLE.

to put things into perspective -- i can make 24+ cupcakes for $5, and that's if i use premium products. aka my cupcakes would be less than 1/20 of that price.

idk, i just feel like a man's man would think paying $5 for a cupcake ridiculous. and those who are foodies aren't embarrassed to get their specialty cupcakes from sprinkles and such.

so to butch bakery -- ur lame! and anyone else uncomfortable with their name???

ps who's up for a cupcake party soon??? i won't even charge you for anything ;)